It reminds me of the skit JCPenny!
In it, a bunch of people are going by this one guy and the guy keeps complimenting their clothes and asking where they got it. They all say "JCPenny." At the end, this guy comes running out in nothing but a towel and the guy who has been complimenting everyone's clothes asks, "WHO ARE YOU?!" and the guy says "JCPenny!"
well it is a DASH of 20% coolness so..